Toyota Uses WebAR Face Game to Promote Safety and Awareness

Dan Ferguson
4 min readJul 28, 2021

Toyota Motors North America was looking for a fun and interactive way to promote Toyota Safety Celebration, a month-long event to promote safety awareness. The Toyota Cares team wanted to create a Web AR face game that would allow their team members to learn about potential trip and fall hazards within Toyota offices and industrial locations. The Toyota Safety Team drives and promotes…

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Dan Ferguson

Co-Founder of Groove Jones | Vet | Shorty Award Winner | Clio, One Show, Shorty Award Winner | Named “Marketer of the Next Generation” by Brandweek Magazine