Perot Museum of Nature and Science Origins: Fossils from the Cradle of Humankind — Interactive AR Experience

Dan Ferguson
9 min readJan 3, 2020

Experience “one of the greatest fossil discoveries of the past half-century” as described by National Geographic in the new Origins exhibit at the Perot Museum of Nature and Science. Two new species of ancient human relatives, Australopithecus sediba and Homo naledi made worldwide headlines and provided game-changing insights into the origins of humanity. Fossils of each species left South Africa to be on public display for the first time in a world-exclusive, six month engagement in Dallas, Texas. This is an incredibly rare opportunity to see real hominin material in North America.

Groove Jones worked with the Perot Museum team on a variety of components for the exhibit, including an interactive AR (Augmented Reality) hands-on experience that allows visitors to dig for fossils as if you were on location in South Africa as well as lighting and animated graphics packages being projected on walls at the exhibit.

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Dan Ferguson

Co-Founder of Groove Jones | Vet | Shorty Award Winner | Clio, One Show, Shorty Award Winner | Named “Marketer of the Next Generation” by Brandweek Magazine