Modelo Mister Cartoon Dia De Los Muertos (Day of the Dead) Web AR

Dan Ferguson
3 min readNov 12, 2021

Modelo selected Mister Cartoon to star in their latest Super Bowl spot this year. The commercial tells how Mark ‘Mister Cartoon’ Machado used his Fighting Spirit to perfect the street look that made him a street legend.

For this year’s Dias De Los Muertos (Day of the Dead) celebration, the Modelo team worked with Mister Cartoon on some custom labels…

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Dan Ferguson

Co-Founder of Groove Jones | Vet | Shorty Award Winner | Clio, One Show, Shorty Award Winner | Named “Marketer of the Next Generation” by Brandweek Magazine