Leveraging AI-Powered Generative Art for Marketing and Fan Engagement

Generative Art, a fusion of creativity and technology, creates unprecedented avenues in advertising and customer engagement by generating unique, automated content through algorithms. When paired with Artificial Intelligence (AI), it becomes a powerful tool for personalized and dynamic marketing campaigns.

Brands like Coke, Heinz Ketchup, and Keebler are the first world-class brands to use AI in customer engagement campaigns. From using generative art based on customers picking styles to adding text to image prompts to uploading photos of themselves and being transformed into the brand’s image, the advertising world has changed, and the creative landscape of possibilities has radically evolved.

AI has super-charged the idea of using AR filters and camera effects to connect a user to a brand’s story. When properly leveraged and control mechanisms in place, a brand can tap into the power of AI to create unique new programs.

Generative Art and AI power merge technology and creativity, offering unprecedented opportunities when harnessed with advertising, sports fan engagement, pop culture promotions, or customer activations. However, brands find implementing a campaign that leverages this technology challenging. Today, you can tap into the latest trend that only a few have pulled off.

Groove Jones developed the GrooveTech Personalization Engine™ to solve this challenge. Our Personalization Engine™ is an innovative turnkey platform we license to our clients to create generative art campaigns and programs. Groove Jones is an expert in AI and machine learning. Our expertise will help in guiding the AI models, refining the algorithms, and ensuring the generated content aligns with your brand’s ethos and objectives.

Personalization Engine™ — An AI-Powered Platform for Advertising

Groove Jones’ Personalization Engine™ harnesses this potential by blending Generative Art powered through AI. This innovative platform, part of the GrooveTech™ offering, enables brands to launch generative art campaigns quickly and seamlessly. The engine’s core lies in its AI and machine learning expertise, which guides the AI models and refines the algorithms to ensure alignment with a brand’s ethos and objectives.

The Personalization Engine facilitates a rapid market deployment of custom AI-powered generative art campaigns. It offers a robust infrastructure for creating and managing campaigns with features like Customized Training AI, Powerful Modeling utilizing specific AI models like Low-Rank Adaptation (LoRA), and Web-Based Implementation, allowing easy integration across web, mobile, or PC apps. The engine’s scalability ensures a cost-effective solution, catering to a brand’s unique needs while creating engaging, personalized content.

Moreover, the platform’s versatility shines in various campaign themes, whether it’s transforming fans into super fans in sports campaigns or sending audiences on fantastical journeys in character-based campaigns. The Personalization Engine also extends to creating physical keepsakes in seasonal campaigns or fashioning brand enthusiasts in fashion campaigns.

Check out the Keebler sELFie Studio experience that leveraged our Personalization Engine™ Platform.

The Keebler sELFie Studio represents a unique blend of fun and technology, leveraging advanced AI and Machine Learning algorithms to transform customers into delightful Keebler elves. Users access the experience through a QR code printed on the Fudge Stripe Cookies packaging, leading them to the enchanting Open for Magic campaign website. Our approach involved a detailed study of Ernie’s distinct elf characteristics, which we then leveraged our GrooveTech™ Personalization Engine™ using AI Low-Rank Adaptation (LoRA) model types. This enabled us to effectively apply Ernie’s elfin style to the users’ selfies, resulting in personalized yet recognizable elf avatars, including pointed ears, chubby cheeks, elf headwear, and outfits.

Check out the full case study — https://www.groovejones.com/open-for-magic-selfie-studio-ai-generative-art/

Why is Custom Generation Art Great for a Campaign?

1. Personalized and Dynamic Content Experience

Our Personalization Engine™ uses algorithms to produce original artwork for your campaign or activation. When AI is added to the mix, these artworks can be tailored to individual preferences. Imagine a sports advertisement that changes color, form, or content based on a user’s favorite team or player persona. Such hyper-personalized content can resonate more deeply with the audience.

2. Scalability

Traditionally, creating unique artwork or advertisements for different segments of an audience would be time-consuming. However, with AI-driven generative art, thousands of unique designs can be produced in a fraction of the time, allowing customization without incurring prohibitive costs.

3. Increased Engagement

Generative artwork can act as a powerful tool for customer activations. By inviting users to shape or influence a piece of art, brands can ensure active participation, fostering a deeper connection between the consumer and the brand.

4. Novelty and Innovation

The ever-evolving nature of generative art ensures that content remains fresh and novel. This is especially significant in a digital age where audiences are bombarded with advertisements. The uniqueness of generative designs, especially those shaped by AI, can help brands stand out.

5. Cost-Effectiveness

Though there might be initial investments in designing AI-driven generative art platforms, brands can save on design costs in the long run. Leveraging our Personalization Engine™ to generate a wide range of content becomes less labor-intensive.

6. Storytelling Opportunities

Generative art can be a potent medium for storytelling. Brands can leverage their audience’s desire to tell their story through their social channels — based on user interactions or real-time events, creating a dynamic and immersive experience.

7. Community Building

Platforms that allow fans or customers to contribute fosters a sense of community. It’s a collective art project where everyone has a stake, encouraging collaboration and strengthening ties between individuals and the brand.

8. Pressworthy Innovation

Brands always look for ways to break through the noise, generate excitement, and press. Media outlets are always looking for brands doing something different and innovating. Creating a campaign that leverages our Personalization Engine™ will supercharge your campaign and show that you are innovating.

The fusion of generative art and AI is more than just a tech trend; it’s a transformative force in advertising, marketing, and engagement. Brands embracing this intersection of art and technology will stay ahead of the curve and forge more profound, meaningful connections with their audiences. As we progress, the canvas of possibilities will only grow, promising an exciting future for creators, marketers, and consumers.

The Personalization Engine is not just a tool but a solution to the modern marketing era’s challenges, providing a blend of customization, engagement, and brand-centric user experiences. Through the sophisticated use of Generative Art and AI, Groove Jones’ Personalization Engine stands as a vanguard in interactive and personalized marketing.

Imagine Your Audience Becoming Your Brand Evangelists

The fusion of generative art and artificial intelligence (AI) revolutionizes advertising, marketing, pop culture, sports fan engagement, and customer activations. Now, you can tap into your audience’s desire to be part of your brand. People love to be part of something larger than themselves but want something customized and bespoke — something that also represents them. Generative Art is influential, and our Personalization Engine is the solution.

Our team of thoughtful engineers and award-winning creatives will work with you to create a campaign customized to your brand powered by a scaleable and proven platform.

Inspiration Themes — Campaigns for Sports or Active Lifestyle Brands

Turn your fans into super fans or put them on the field in an impossible-to-recreate action shot that they will want to share.

Inspiration Themes — Campaigns for Fantasy or Character Brands

Send your audience back in time or to distant planets at your next event.

Inspiration Themes — Seasonal Campaigns

Our Personalization Engine can be integrated into an on-site digital printer for physical keepsakes.

Inspiration Themes — Fashion Campaigns

Turn your guests into brand enthusiasts in a matter of minutes. We can stylize their face, hair, and their environments.

Features of Groove Jones’ Personalization Engine™ Platform

The Personalization Engine is part of Groove Jones’ GrooveTech offering. The platform can be licensed to quickly implement a custom AI-powered generative art campaign uniquely tailored to your needs. Below are the components of our Personalization Engine.

1. Speed To Market: Our platform offers the fastest speed-to-market implementation available.
2. Customized Training AI: Our AI engine can be completely customized for your needs, using extensive datasets for the campaign theme.
3. Powerful Modeling: Utilize specific AI models, like Low-Rank Adaptation (LoRA), to apply the trained style to user inputs.
4. Web-Based Implementation: No App is needed! This is a web-based solution using your audience’s mobile browser.
5. App Integration: We can integrate the power of our platform into a mobile or PC-based App as well.
6. Your Brand is the Focus — Front-End Development: Creates a custom web-based front-end experience for user interaction and engagement that can be modeled to look like your brand.
7. Scaleability Backend Infrastructure: Ensure server scalability for image generation using AWS cloud services.

The Personalization Engine is flexible and can be used across any device. It can be integrated into a web-based campaign or an App for Mobile (Android and iOS) or PC (Windows and MacOS compatible). Our team will work with you on adapting our technology to work within your platform or campaign needs.

We leverage customized Low-Rank Adaptation of Large Language Models (LoRA) to accelerate large models’ training. It adds pairs of rank-decomposition weight matrices (called update matrices) to existing weights and only trains those newly added weights. Giving our platform unique text-to-image finetuning of a mode for focused customizable capabilities.

For more information visit — https://www.groovejones.com/leveraging-ai-powered-generative-art-for-marketing-and-fan-engagement/

Originally published at https://www.groovejones.com on November 4, 2023.