Faux OOH Advertising — How CGI Videos and Social are Redefining OOH

Out-of-Home (OOH) advertising has always been a powerful way to engage audiences with bold visuals in high-traffic areas. However, advancements in computer-generated imagery (CGI) and the meteoric rise of social media have revolutionized OOH campaigns. Enter Fake OOH or Faux OOH (FOOH): a new era where advertising campaigns look larger-than-life but exist entirely digitally. At Groove Jones, we have pioneered this exciting intersection of creativity and technology, delivering immersive, impactful campaigns that capture attention and drive engagement.

This innovative approach blends computer-generated imagery (CGI) with real-world footage to create immersive, attention-grabbing campaigns that captivate audiences across digital platforms. At Groove Jones, we are at the forefront of this evolution, crafting compelling FOOH campaigns that drive engagement and amplify brand presence.

What is Faux OOH?

You’ve seen the videos on TikTok and Instagram. Faux OOH refers to digitally created advertising displays that mimic real-world installations, such as billboards, building wraps, or public projections. These…