Chuck E. Cheese Collaborates with Hendrick Motorsports in Racing World Game

Dan Ferguson
3 min readJun 7, 2023

Groove Jones had the exciting opportunity to work with Chuck E. Cheese again to update their mobile app Racing World, for their new collaboration with Hendrick Motorsports. The newest version of the game included transforming existing characters in the game, such as Helen Henny and Jasper Jowls, into Hendrick Motorsports-inspired drivers #5 and #24.

Groove Jones enhanced the App last year by adding a new steering and control system, overhauling the physics engine, and adding a new level. For this latest update, we changed the vehicles, replacing the original Helen Henny racecar and Jasper Jowls’ trucks to new Hendrick Motorsports cars and drivers.

We also updated the tracks, incorporating Hendrick Motorsports branding and a mock pit stop!

The game has three awesome tracks — Beach Party Bash, Planet Purple, and Wild West. Each track has three modes that players can unlock based on their performance in the game.

In the newest version, players can choose between 3 different racers — Chuck E. Cheese, Driver #5, and Driver #24.

The game features exciting racing action.

Players can grab Power-Ups along the track and use them against the other players. These include Power Boosts that make your vehicle go faster and a Water Balloon that you can throw at the other drivers to slow them down.

About Chuck E. Cheese and Hendrick Motorsports Racing World Program

Chuck E. Cheese and Hendrick Motorsports have announced an innovative collaboration to bring together two of America’s most beloved brands. The first-of-its-kind partnership creates a unique platform to introduce the world of auto racing through entertainment to kids and families.

The collaboration kicked off on May 25 with an appearance of the exclusive Chuck E. Cheese fantasy scheme car at a grand re-opening event in the newly remodeled Chuck E. Cheese fun center in Concord, NC.

The car also appeared at the Hendrick Motorsports Fan Fest on Friday, May 26, and Saturday, May 27, before making its way to Charlotte Motor Speedway on Sunday, May 28, as part of the onsite fan zone activation on Speed Street. A limited selection of new co-branded “Chuck E. Cheese Racing World” merchandise is available online in the Chuck E. Cheese Shop, Hendrick Motorsports Official Online Store, and at the track, with new products becoming available online and at retail throughout the year.

Visit www.chuckecheese.com/racingworld for details and announcements.

Originally published at https://www.groovejones.com on June 7, 2023.

--

--

Dan Ferguson

Co-Founder of Groove Jones | Vet | Shorty Award Winner | Clio, One Show, Shorty Award Winner | Named “Marketer of the Next Generation” by Brandweek Magazine