Dan Ferguson

Callaway Golf Launches In-Store AR Promotion for new MAVRIK Clubs

Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids and irons. This tech influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line.