Baylor University Student Recruitment Green Door AR Portal Experience
3 min readAug 25, 2020
The Dallas-based Johnson & Sekin advertising agency selected Groove Jones as their production partner to create an AR experience for their client, Baylor University. The challenge was to demonstrate the “Baylor Experience” to recruit students when they are not on campus. The goal was to create a way for high school graduates to see, hear, and “step into” unique Baylor…