Dan Ferguson
Co-Founder of Groove Jones | Vet | Shorty Award Winner | Clio, One Show, Cannes Lion Finalist | Named “Marketer of the Next Generation” by Brandweek Magazine
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About Dan Ferguson

Co-Founder of Groove Jones | Vet | Shorty Award Winner | Clio, One Show, Cannes Lion Finalist | Named “Marketer of the Next Generation” by Brandweek Magazine. Dan is a strategic marketing executive with 30 years' experience in the digital space. He is a founding Partner at Groove Jones, a creative technology company that is recognized as an industry leader in the XR (Extended Reality), AR (Augmented Reality) and VR (Virtual Reality) space. Dan leads the companies digital strategy and consults with clients on implementing XR technologies into their training initiatives as well as their go to market business and advertising campaigns. A creative technologist at heart, Dan has inspired some of the world’s most recognized brands to innovate and engage with their audiences, including Amazon, AT&T, Ford, Kraft, LEGO, Microsoft, Toyota and Universal Studios. Brandweek Magazine named Dan “Marketer of the Next Generation" for his work with digital brand engagement and he was a finalist for the 2019 Ernst & Young “Entrepreneur of the Year” award. Dan's digital portfolio is broad and diverse: • AR and VR Apps: 50+ award-winning experiences, including the Shorty Award for Best VR of the Year, Clio, Addy, Muse Award and multiple Event Marketer Gold EX Awards. • Mobile: 70+ Apps including the American Airlines App - the most installed travel App in the world. He co-created the game Chicktionary, which was named one of the Top 10 Educational Apps by Time Magazine. • Web: 1,000+ Casual game titles for online marketing and educational training solutions. Dan speaks globally at industry trade shows and events on topics ranging from digital brand strategy and training solutions to multi-screen media and interactive audience engagement.

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