Dan Ferguson
Co-Founder of Groove Jones | Vet | Shorty Award Winner | Clio, One Show, Cannes Lion Finalist | Named “Marketer of the Next Generation” by Brandweek Magazine

BI WORLDWIDE provides employee and sales team motivation and rewards programs to many of the world’s most recognizable brands. One creative example is their Warehouse Windfall experience, a sales incentives program where a participating company’s top performers earn a once-in-a-lifetime run through a warehouse packed full of high-end merchandise.

Using VR to demonstrate product features and mirror real-life step-by-step installation through immersive learning.

Dan Ferguson

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