Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Jul 28Member-onlySwashbuckler — Multiplayer VR Game Only at Royal CaribbeanGroove Jones is thrilled to announce the launch of a new experience that pushes the boundaries of VR gaming. Adventurers on Royal Caribbean International’s innovative cruise ship, Odyssey of the Seas, can experience “Swashbuckler,” a custom-built, dedicated LBE (Location-Based Experience) VR game within Royal Caribbean’s Virtual Adventure Zone. Welcome to…VR9 min read
Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Jul 9Member-onlyThe Metaverse — How Science Fiction Drives TechnologyIn 1992, a 33-year-old man named Neal Stephenson released a novel titled “Snow Crash”. On his own website, Stephenson says “ this book became important, and changed my life.” Today, in 2022, this futurist’s science fiction work has changed all of our lives. The most recent addition to our day-to-day…Metavers5 min read
Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Jun 28Member-onlyFC Dallas’ Fan Experience “Get In The Game” AR MuralFC Dallas brought on Groove Jones to help them kick off the season with additional AR fan experiences, which included multiple AR-enabled murals and AR-enabled Toyota trucks. Soccer fans can activate the experiences by scanning QR Codes located on the printed images. Fans can activate an awesome animated mural…AR4 min read
Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Jun 22Member-only“Schwab Firebird” AR Experience for the Charles Schwab ChallengeThe original case study published on GrooveJones.com https://www.groovejones.com/schwab-firebird-ar-experience-for-the-charles-schwab-challenge/ Charles Schwab has one of the coolest trophies on the PGA Tour. Sam Burns, the winner of the 2022 Charles Schwab Challenge, earned $1,512,000 of an $8.4 …PGA Tour5 min read
Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Apr 24Member-onlyFC Dallas “Get In The Game” XR Avatar 360 3D Volumetric Scanner Fan Experience — Groove JonesFC Dallas brought on Groove Jones to help them kick off the season with a new fan experience. Soccer fans of all ages got the chance to step inside our XR Avatar Scanner. They were then scanned and transported onto the pitch at Toyota Stadium, where they got to…3 D6 min read
Apr 6Member-onlyElkay Goes Digital With Interactive Product DemosIn 2021, KBIS (Kitchen Bath Industry Show), North America’s largest trade show dedicated to all aspects of kitchen and bath design, went virtual due to the COVID-19 pandemic. August Jackson, the agency for Elkay Manufacturing, was recognized last year by KBIS with the exhibition’s Best Large Booth Award. The “Elkay…4 min read
Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Mar 22Member-onlyMidea “Ride The Wave” Retail AR Product Demo ExperienceMidea America Corporation specializes in home appliances such as refrigerators, air conditioners, laundry appliances, and much more. They called on Groove Jones to create the augmented reality experience to promote their new Wave-Impeller 4.5-cu ft High-Efficiency Impeller Top-Load Washer. …AR3 min read
Mar 1Member-only4-H is Using AR to Help Answer What is Data?AR for Data Visualization 4-H asked Groove Jones to help them with a STEM experience geared towards students in grades 6–12 and adults learning computing basics. The goal was to help students and adult learners understand the basic building blocks of data. The modern world runs on data.AR4 min read
Feb 9Member-onlyNBC Once In A Lifetime Olympic and Super Bowl AR Portal ExperienceSTN Digital partnered with Groove Jones to help their client NBC Sports with a new activation celebrating a “Once in a Lifetime” event for…Media3 min read
Jan 17Member-onlyExxonMobil is Using An Innovative AR Experience To Showcase CCSExxonMobil Corporation (“ExxonMobil”) worked with Groove Jones to build an AR experience for the most recent World Petroleum Congress held in Houston, Texas. The AR experience was used in conjunction with a printed wall mural that was part of their booth at the event. Original case study — https://www.groovejones.com/exxonmobil_css_ar/ …Climate4 min read